We think of our customers as friends. Think about it: giving the gift of flowers is kind. It's nice. It's thoughtful. We like people that are these things - and that's what you're here to do. We love that! We will treat you as part of the family in every way we possibly can, and we will help you show love to those around you through flowers.

Flowers have always been about the recipient. What should I get for them?  What's her favorite color?  What type might he like? And that's wildly important! But what about you, the buyer? How about a shopping experience that isn't confusing, that doesn't use 99 cent endings to imply things are cheaper than they are (the 'research' be damned, we know our customers are smarter than that!), that doesn't advertise one price, and have you end up paying double? How about 3 steps to order rather than 12? How about a shopping experience designed for the buyer?